MEVCO is an Australian electric mobility company bringing mine-ready electric vehicles into some of the country’s toughest industrial environments.
Working closely with Marketing Director Penny Swan, I helped translate MEVCO’s brand strategy into a distinctive visual identity and creative system. My role focused on defining how the brand looked and felt across photography, typography, graphic treatments, digital experiences and physical applications — balancing the progressive nature of electric mobility with the rugged, practical world of mining.
I led the creative execution across a wide range of touchpoints, including vehicle livery, website design, digital and social campaigns, investor and sales presentations, technical collateral, events, exhibition materials, apparel, motion and video.
The result was a flexible visual system that allowed MEVCO to remain recognisable and consistent across everything from boardroom presentations and digital platforms to vehicles, mine sites and live industry events.
Below are curated works I created for the brand.
