Golden Days Rice Package Design

Packaging design for Golden Days, a rice brand developed for the UAE market. Two variants were created for Thai rice products, using bold colour, hand-drawn agricultural illustration and contrasting typography to differentiate the range while maintaining a consistent family identity. The visual direction combines contemporary shelf presence with references to the products’ origin and agricultural heritage. The system was extended into supporting digital and social assets to maintain consistency across retail and online applications.

This project involved designing two packaging variants for a Thai rice brand, each reflecting the product’s authenticity and quality through clean visuals and culturally inspired elements. Alongside the packaging, I also developed complementary social media assets to support the brand’s online presence—ensuring consistency across both shelf and digital platforms. The goal was to create a strong, appealing identity that communicates trust and tradition to modern consumers.

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